Game My Brand

W+K on Gaming + Story Telling

Posted in Uncategorized by brandgamer on September 2, 2010

Cool post from W+K on where games and story telling meet, in summary:

1) Games are big and we should take notice

2) Gaming should be about more than just rewards, points and badges

3) Games should be about letting people explore linear stories in non-linear ways

Their conclusion:

“We’re here to create strong, provocative relationships between great companies and their customers. Games and new ways of storytelling are a fantastic and incredibly exciting way of doing that.”

Couldn’t agree more.


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