Game My Brand

Games That Solve Real World Problems

Posted in Uncategorized by timjonesplanner on August 17, 2010

An interesting TED speech from Jane MacGonigal that explores the use of game mechanics to solve real world problems:

“In the best-designed games, our human experience is optimized: We have important work to do, we’re surrounded by potential collaborators, and we learn quickly and in a low-risk environment. In her work as a game designer, she creates games that use mobile and digital technologies to turn everyday spaces into playing fields, and everyday people into teammates. Her game-world insights can explain — and improve — the way we learn, work, solve problems, and lead our real lives.”

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